How does famous footwear rewards program work

The first new benefit—free shipping for online orders, every day for all members, with no minimum—was pre-released in mid-February. There are also bonus points days throughout the year, giving members more opportunities to build points faster; and additional opportunities to be rewarded for specific behaviors, which will increase reward earning potential through points.

Points are a proven way of measuring progress or status, but consumers now want instant benefits. The world is getting faster and loyalty programs need to respond to this trend.

Instant discounts, free shipping, free upgrades, and member-only deals are the types of benefits that let your customers experience value every single time they shop. The program adds a nice omnichannel element here. Having an omnichannel component in your loyalty program can only elevate the appeal of your offering. This program also adds an exclusivity component that is critical in a loyalty program. When your customers feel that exclusivity from the program, they become more committed to your brand and will engage more frequently.

That leads to higher AOV and order frequency for your brand. While the traditional store card model might be outdated , there is still a place for credit card-based loyalty programs — something Famous Footwear is embracing with its new Famously You Rewards Credit Card. New customers will be shown how registering for the card will directly impact their spending through onsite messaging; they can quickly apply for the Famously You Rewards Credit Card at checkout.

For Famous Footwear, partnering with Alliance Data to expand the loyalty offering also enables the brand to collect greater consumer insights. As consumers shop and pay for items with their card, this information can be analyzed and used to inform future promotions. Particularly with shoppers increasingly opting to purchase online, the ability to save a store credit card to their digital wallet can make the checkout process even easier and encourage greater engagement.

This announcement comes as shoppers are reportedly less loyal than ever, open to trying new brands that will provide a superior retail experience. While this raises the risk of customer churn, it also opens up the opportunity to acquire new customers and build relationships through compelling offers and personalization. Madeleine Streets.