Information Gathering. People who are looking for a price range so they can get some budgeting ideas may be a perfect client for you. This is especially true when marketing to women: they do a lot of research before they buy. Ten reasons not to put your fees and prices on your site Customized Services or Product. Or show them examples of your work and indicate what each of those project fees were. Bad news: your competition already knows what you charge.
Or your customers tell others what they paid. You are going to have a tough time keeping your pricing private, especially in the internet age. Value and Selling Strategy. You feel that they need to talk with you first, so that you can show them how valuable your service is, before quoting them a price. That is the job of your website. Need help with your copywriting? Read my blog post on 6 Copywriting Steps for Non-Copywriters.
Your service is based on your personality and your rapport with your customers. Why not put some videos on your website, offer some free teleclasses or workshops, so they get a chance to experience you before the prospect call is scheduled.
Price Fixing. You or your industry in concerned about price fixing. By definition, price fixing is a conscious agreement among businesses to keep the price of something unnaturally high or low, instead of letting free-market forces determine what each customer pays. You are concerned that competitors who are less qualified than you will increase their prices to mimic yours, but offer poor service. Let them. You cannot be responsible for what your competitor does.
You feel that your service or product is not unique, but is exactly the same as what your competitor offers. This is called a commodity. But a commodity implies that what the customer is purchasing is the same, regardless of vendor like milk, flour or gasoline. By being clear on what makes you unique, different or better than your competitor, you avoid being seen as a commodity.
This is called your Unique Selling Proposition. Ongoing Marketing. This is where having an offer on your website they can sign up for can help you gather a list of people who may be interested in your product or service. Think: email newsletter, teleclass or whitepaper. Establish your sales and marketing strategy and funnel, and reach out to people based on where they are along the sales path. Price Shopping and Tire Kickers. People who shop only based on price will leave you when they find someone cheaper.
So if you put your prices on your website, you get them to exit before they waste your time. Not Knowing Your Worth. What to do? So…should you put your pricing on your website or not? Do you put your prices on your site? Why or why not? People are willing to pay more for an experience; not a transaction. Your website and other brand touch-points prior to booking should be seen as an opportunity to show off the experience you provide for your clients.
It should be used as an opportunity to educate people about what they should be looking for in a photographer or planner. And most likely, that number is only a fraction of what the total experience with you should be. This provides you with the opportunity to share the full prices in a way that contributes to the experience. Again, think about the experience you want to create for your clients.
When a prospect lands on your website, do you want them to see the price first? No, because it makes it about the price rather than experience. See all integrations.
We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy. Written by Doug Kirk. One of the most controversial decisions for almost any business owner is whether to post pricing information on their website. Invariably, business owners are inclined to keep this information off the website this is not true for pure commodity driven sites, such as car rentals or hotels, of course, but for B2B services such as consultants, accountants, translators, and high end B2C items.
It takes some negotiation, to be sure, but there are some very compelling reasons to rethink those lines of thought. Here are some compelling reasons that reticent business and site owners should start including price. Here's my logic: any buyer is trained to search for price as part of any purchase decision.
They will continue to search until they find a price. If there's a price conversation going on anyway, don't you want to be a part of it?
It's up to you to own the price conversation. Not having price on your site cedes the opportunity to your competition -- or worse, someone not even affiliated with your industry -- to control this crucial aspect of the buying decision. In fact, in keeping with a true inbound strategy, you should even blog about price. Somebody who arrives on your website and sees your price, might well have spoken to, or seen the websites of other people in your industry. Your copy has to explain that away.
The second thing to look at is, of course, whether all of your competitors are listing their prices on their website. When somebody goes online to do their research, they find a few people in your industry. They look at the prices. They come to your website. The third consideration, regardless of whether everybody else is putting their prices up online, is whether you could use a bit more traffic from Google.
In my experience, for instance, I offer a ghostwriting service. Another consideration is whether you get a lot of tire kickers. I got a lot fewer inquiries, but the inquiries I got were of a higher quality. Another idea is to give people the price, but to, if you like, charge for it. Again, with the ghostwriting example, I have a page about the fees.
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